The purpose of the Award is to recognize and reward generous and supportive mobilization campaigns involving schools across the country, generating integration between teachers, students and their families and the community where the schools are located; within the context of the social mobilization that will culminate on the Day of Donating, December 1, 2020.

THE WINNING CAMPAIGNS WILL RECEIVE THE DAY AWARD TO DONATE KIDS, IN 3 CATEGORIES:
• More Creative Campaign, rewarding COMMUNICATION CREATIVITY in the solution / strategy of the campaign, in the form of communication and implementation.
• More Engaging Campaign, rewarding PEOPLE INVOLVEMENT, considering the ability to mobilize teachers, students and families, organizations and partnerships as well as communication channels / vehicles;
• More Transforming Campaign, rewarding SOCIAL TRANSFORMATION in the ability to impact the reality of the school itself, the reality of the families of students and employees and of the organizations / community around the school.

WHO CAN PARTICIPATE AND WHAT TYPE OF CAMPAIGN TO SUBSCRIBE
Institutions of Public and Private Education, Elementary School I and II, as well as High School, may participate in the Day of Donating Kids 2020 Prize, duly registered and qualified by the Education Secretariat of the relevant Federative Unit or by the Ministry of Education - MEC.
Considering all the change of scenery due to COVID19, registrations of Initiatives that took place from March 2020 and that culminate with the Day of Donating 2020 will be accepted, in themes such as: money collection, food, school supplies, pieces clothing, blankets, among other durable and non-durable goods, for institutions or associations in the surrounding community; crowdfunding (virtual kitties) for social or school projects aimed at the common good; volunteering (especially virtual) promoting kindness and solidarity; communication promoting the Day of Donating / Day of Donating Kids of the school community; awareness of the importance of donation, among others.

The Day of Donating Kids 2020 Schools Award was one of 50 projects selected from 2,000 applications in 93 countries for the Starling Collective, which identifies and supports grassroots leaders working to accelerate innovative approaches to catalyze generosity, empathy, equity and justice - a common mission to create a positive impact on their communities, with a focus on innovation and scalability.
Learn more: https://now.givingtuesday.org/en/starling-collective/starling-cohort-announcement/

Regulation available on the button below.